Decoding Women’s Magazines: From Mademoiselle to Ms. by Ellen McCracken

  • Book title: Decoding Women’s Magazines: From Mademoiselle to Ms.
  • Author: Ellen McCracken
  • ISBN10: 0333535901
  • ISBN13: 978-0333535905
  • Publisher: Palgrave Macmillan; 1993 edition (October 27, 1992)
  • Language: English
  • Subcategory: Social Sciences
  • Size ePub: 1456 kb
  • Size PDF: 1554 kb
  • Rating: 4.8/5
  • Votes: 273
  • Pages:
Decoding Women’s Magazines: From Mademoiselle to Ms.

Download Decoding Women’s Magazines: From Mademoiselle to Ms. FREE
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.